Ouzhuo International Strengthens Market Position Through Successful Participation in All China Leather Exhibition 2023
As an established artificial leather supplier with a growing international reputation, Ouzhuo International Trading marked another milestone with our successful participation in the 2023 All China Leather Exhibition (ACLE). Held from September 3–5 at the Shanghai New International Expo Center, this premier industry event attracted over 1,200 exhibitors and 35,000 professional visitors from across the global leather and footwear materials supply chain.
Exhibition Performance and Visitor Engagement
Our 36-square-meter booth maintained consistent visitor traffic throughout the three-day event. We welcomed approximately 15–20 serious inquiries per day, with particular interest from:
Footwear manufacturers from Vietnam and Indonesia seeking cost-effective material solutions
European brand representatives exploring sustainable material options
Domestic Chinese shoe factories looking to upgrade their material suppliers
The strategic booth location near the main entrance, combined with our eye-catching product displays and interactive material samples, helped generate valuable connections. Our team of 5 sales representatives and 2 technical experts conducted over 120 meaningful conversations with potential clients.
Enhanced Product Showcase
This year, we presented several notable additions to our product portfolio:
Core Material Collections
Standard artificial leather series (12 new texture options)
Eco-conscious synthetic leather line (30% recycled content)
Performance-driven waterproof PU leather (2000mm water resistance)
Customization Capabilities
Expanded color palette to 50+ standard options
Small-batch customization available (MOQ reduced to 1,000 yards)
New digital printing service for intricate designs
Technical Advancements
Improved abrasion resistance (50,000 Martindale tests)
Enhanced breathability in mesh fabric variations
Reduced VOC emission levels meeting EU standards
Business Development Outcomes
The exhibition yielded several concrete business opportunities:
52 qualified leads collected (38 Asian buyers, 14 European)
2 potential new clients in advanced negotiations (Poland footwear brand, Vietnam OEM factory)
8 existing clients placed sample orders at the event
15 serious follow-up meetings scheduled for Q1 2024
Client Feedback and Testimonials
Ms. Lee from a South Korean trading company commented:
“We appreciate Ouzhuo’s clear product specifications and responsive communication during the exhibition. Their waterproof PU leather samples showed excellent quality consistency across different production batches.”
Other visitors particularly noted:
Competitive pricing compared to European suppliers
Clear technical documentation available in English
Willingness to accommodate small trial orders
Post-Exhibition Action Plan
Our sales team has implemented a structured follow-up process:
All leads categorized by potential order size and timeline
Sample packages shipped to 28 high-potential clients
Technical datasheets translated into 3 additional languages
Special post-exhibition pricing valid until December 31, 2023
Acknowledgments
We extend our sincere gratitude to:
Our dedicated staff who made this exhibition successful
Long-term clients who visited our booth
New contacts who showed interest in our products
Organizers for creating this valuable business platform
Ouzhuo International remains committed to:
✓ Maintaining strict quality control standards
✓ Developing more sustainable material solutions
✓ Providing responsive customer service
✓ Supporting clients’ growth in global markets
Thanks to the trust and support from both new and existing clients, Ouzhuo successfully secured numerous orders during the exhibition. This achievement not only strengthened our existing partnerships but also opened new opportunities in emerging markets. We would like to sincerely thank all our visitors and partners for their trust and support. Ouzhuo International Trading remains dedicated to providing premium materials, competitive prices, and excellent service to customers worldwide. We look forward to meeting you again at future exhibitions!


